Company HistoryĬelebrity is a medium-priced luxury cruise company, which travel vacation package product is associated with top-hotel amenities, premium services, sophistication, style, elegance, technology innovations. In May 2020, the company celebrated its 30th Anniversary. Celebrity represents one of the best 'luxury ship travel' companies for adults, as well as a signature operator of regularly scheduled Panama Canal transition itineraries and one of the top 3 Alaskan cruise lines. The 1990-established 'Celebrity' cruise brand joined RCCL in 1997. Celebrity Cruises () is the second-largest (by fleet) brand in the RCCL/RCG (Royal Caribbean Cruises Ltd/Royal Caribbean Group) of companies.